Fingerpaint has promoted three top execs. Agency vet Bill McEllen, formerly partner, becomes global president. Mark Willmann, formerly head of the company’s Cedar Knolls, New Jersey office, will now lead Fingerpaint Marketing, while Tracy Blackwell will assume Willmann’s previous role in Cedar Knolls.
The promotions arrive in the wake of a Fingerpaint buying spree, including recent purchases of medical communications specialist MedThink and London-based data and analytics shop Engage. The latter deal may well have prompted McEllen’s promotion into the new role, as it increased the company’s presence in Europe.
“I am humbled and excited to be stepping into this new role at such a pivotal time in the biopharma industry—and for our company,” he said in a statement. “Our innovative commercialization capabilities help create solutions that transform beliefs, behavior and performance and, ultimately, mean better outcomes for patients.”
In the new role, McEllen will oversee Fingerpaint business units 1798, Leaderboard Branding, Engage, MedThink and Fingerpaint Marketing. He’ll report to company founder Ed Mitzen, who will assume the role of chairman and CEO.