McCann Health Echo has named former H4B Catapult leader Jill Beene as its president. She replaces Jesse Johanson, who departed in August to lead W2O’s strategy practice.

Beene’s first priority is developing the McCann Health Echo team, she said. “My main goal is to get in here and unify this amazing team around the goal of doing great work for our clients, surprising and delighting them and keeping an eye on the best way to grow. I want to help our people develop into the best they can be.”

McCann Health Echo is the agency’s full-service, HCP-focused firm, located in Mountain Lakes, New Jersey. The agency offers strategic development, brand-building and the development of multichannel creative campaigns.

“I’ve been on the healthcare side of this business for a long time and HCPs have really been a focus,” Beene said. “I originally started out in consumer packaged goods. When I came into pharma and spent a lot of time on HCP side, I had a real interest and real respect for that work.”

Previously, Beene was associate managing director at H4B Catapult, a member agency of the Havas Health & You network. Prior to that, she served as managing partner at CDM Princeton and as a SVP at CDM New York. Earlier in her career, Beene worked at Young & Rubicam, Partners and Shevack and BBDO.

Beene will report to Linda Szyper, global COO of McCann Health.