Hinge Health hired Deborah Conrad as its first chief marketing officer, the company announced Monday morning.

Conrad will lead the Hinge Health brand into new and existing markets as well as focus on honing the company’s customer and partner experiences, the company said.

Hinge Health is a digital clinic for chronic pain that offers programs beyond traditional physical therapy. It focuses on bringing virtual care, advanced sensor technology and a full clinical care team to patients with chronic pain or musculoskeletal disorders.

“Deborah is an exceptional marketer and leader with a history of building world-class marketing organizations,” Jim Pursley, president of Hinge Health, said in a press release. “She joins the company at a time of tremendous growth and momentum, and her expertise will help us scale our business for greater impact as we enter this next exciting phase of our journey.”

Conrad brings nearly 30 years of experience in marketing leadership to the role, including a 28-year stint at Intel, where she most recently served as chief marketing officer.

At Intel, Conrad held a variety of global marketing and business development roles, including a tenure as the longest-running chief marketing officer. She also previously held the chief marketing officer role at Grand Rounds Health, now Included Health, as well as interim chief marketing officer at NovaSignal.

“It’s an honor to have the opportunity to work with all of the world-class physical therapists, health coaches, physicians, technology leaders and business innovators at Hinge Health,” Conrad said in a statement.

She pointed to the company’s new brand line, “Every Body Moving,” as being “aspirational and encouraging” to people with chronic pain and musculoskeletal diseases.

Earlier in January, Hinge Health launched a physical therapy house call service, with the aim of personalizing care for patients with musculoskeletal issues. The house call service combines virtual care with in-person visits – with the goal of providing patients with both the ease of online appointments and the chance to see their provider in person for assessments on joint pain.

In a press release, Hinge Health also noted the house call program would aim to reduce transportation and access barriers to care for patients who were more marginalized.That launch came on the heels of a $300 million series D raise in 2021, which valued Hinge Health at $3 billion.