Imre has fortified its data practice with the additions of chief data officer Matthew Zogby and head of data science Christopher Lang. Zogby previously served as EVP of media effectiveness at Dentsu and, before that, held positions at 360i, Solve(d) and FCB Health. Lang was most recently VP and director of data science at Solve(d).

“It’s important we take an imaginative approach to data to help make decisions on the next best action, and the opportunity to bring this mindset to a quickly growing organization, reimagining how we think about data, is an exciting proposition,” Zogby said in a statement. “It’s been a pleasure to jump in with my cross-discipline partners to align our approach and focus on what is most important to our client partners.”

“Our agency superpower has long been led by empathy-driven insights. We’re now looking to validate human insights with data points to build a stronger case for marketing investment with our client partners,” Imre CEO and partner Dave Imre said in the statement. “We know that having the most sophisticated data practice is integral to growing into those responsibilities as AOR.”

Per the 2021 MM+M Agency 100, Imre grew revenue to $24 million in 2020, up 15% from the year prior.