Imre bolstered its data science brainpower with the addition of Atul Sharma as SVP of intelligence. Sharma, previously VP of analytics at Porter Novelli, has worked on business for Pfizer, Merck, Novartis and Johnson & Johnson.

“In the past 18 months, Imre has doubled down on our promise to anchor brilliant creative activations in deep human insights and oriented towards business impact,” said Imre partner and president Crystalyn Stuart in a statement. “Atul brings rich business intelligence experience and a real flair for helping partners understand strategic and performance analytics through data storytelling.”