Imre, the marketing and communications agency, added two pharma sector leaders Tuesday morning.

Sam Ingram, an industry veteran, will serve as SVP of digital experience while Hui Tang will serve as head of marketing analytics. Ingram previously worked at Bristol Myers Squibb, while Tang worked at Solve(d).

Ingram will report to Lindsay McGettigan, EVP of digital experience, while Tang will report to chief digital officer Matthew Zogby. 

“Our clients are demanding we play a wider remit across their business, expanding from our equities as a digital AOR into DTC and HCP AOR. Both Sam and Hui bring tremendous experience to strengthen and differentiate that way our client campaigns come to life, and we’re excited by the possibilities their expertise will offer,” Imre president Mark Eber said in a statement. “We’re fortunate to have them join our team, and we welcome them.”