It has hired Corrina Safeio (pictured), former president, Europe, at Inizio Evoke, to head up its global marketing. Safeio will also be executive vice president, corporate comms, and sit on Avalere Health’s leadership team.
Her decision to take up the role comes barely six months after she was promoted to president, Europe, at Inizio Evoke. Safeio was previously group managing director at Evoke Mind+Matter, and prior to that managing director of Pegasus.
Other past roles have included marketing positions at EDF Energy and client-servicing and strategy roles at agencies in the Havas and Publicis networks.
In her new role, Safeio will oversee Avalere Health’s global marketing team to “build meaningful connections and create customised strategic solutions for our clients, ultimately driving growth and leading to new opportunities for the organisation,” according to today’s announcement.
Safeio will also develop a new corporate comms framework and report to Mario Muredda, president, marketing, at Avalere Health. She will be based in the company’s London, Brighton and Manchester offices.
Established in 2001, Avalere Health describes itself as a “commercialisation partner for the biopharmaceutical, medical technology, and wellness industries”. Its headquarters are in London and the company has more than 1,500 staff across 15 offices worldwide.
Muredda said: “We’re delighted to welcome Corrina to our team. She is an influential leader with a proven track record of delivering impactful marketing and PR solutions through evidence-based insights and award-winning creative. I’m excited to work with her to uncover new possibilities for our clients and the patients they serve.”
Amar Urhekar, the firm’s chief operating officer, said: “Corrina will be instrumental in shaping our strategies and driving seamless connections across our global capabilities and commercialisation solutions.”
He added: “She brings a wealth of experience in PR, marketing, and corporate communications to our team. I’m excited to work with Corrina to enhance our value proposition, develop integrated communication strategies, and help our clients reach more patients.”
Safeio said: “I’m inspired by the authenticity and ambition of the Avalere Health team. It’s an exciting time and I truly believe we have a unique opportunity to create new approaches and empower our teams to innovate without boundaries.”
She said: “We have the capability to help our clients succeed in the marketplace – from molecule to launch – and beyond. And what is distinct is the pace and agility that Avalere Health can move to create effective solutions.”
This story originally appeared on PRWeek US.
