Publicis Groupe veteran Carl Turner has joined Klick Health as chief brand strategy officer.
In the newly created role, Turner will work to unite strategy across the agency’s medical, activation and creative departments. He started at the agency this month and is reporting to Glenn Zujew, EVP of creative and medical.
“Klick has one of the strongest brand strategy teams in terms of talent,” Turner said. “My role is to evolve and grow the team as well as inspire the team. Collaboration among functions, medical, activation and creative is paramount. We’re always looking for new ways for us to come together, to strengthen our process and work as one.”
Based in New York, Turner is working closely with Klick leaders, including chief creative officer Rich Levy, chief medical officer Holly Henry and EVP of activation strategy Cam Bedford.
The agency searched across North America for the right candidate. During the interview process, the team knew they had the right person when Levy said a working session with Turner gave him goosebumps, Zujew remembered.
“That’s the moment when we realized we’re onto something,” Zujew said. “Casting is 90% of this. When people like each other and work well, you can create the special sauce and we were lucky enough to find that with [Turner].”
Previously, Turner spent four years at Publicis Groupe agencies, where he served as chief strategy officer at Razorfish Health, head of experience strategy at Saatchi & Saatchi Wellness and head of strategy for Publicis LifeBrands Medicus. He has also worked in strategy and analytics roles at J. Walter Thompson, Commonground Marketing and Palio.
Turner said he was drawn to Klick Health’s openness and acceptance of diverse ideas.
“One of the things that attracted me to Klick was the idea that you can bring your whole self to work,” he said. “That’s a really important thing to have if you want to recruit diverse talent. You have to have that sense of openness about the culture that allows people to bring diverse ideas and thinkers to the table and share big ideas in a way that’s comfortable. It’s a really unique aspect of working at Klick.”
The agency has made several executive hires this year, including Levy, who joined Klick in May. Others include former WPP leader Daniel Drexler as a managing director in the account services team and MDC veteran Dave Leitner as SVP of media. The agency also made a number of appointments and promotions in its creative team.