McCann Health has promoted Hilary Gentile to global chief strategy officer.
In the newly created role, she will report to McCann Health global CEO John Cahill. She will also join the agency’s global leadership team. Her previous role as North America strategy chief won’t be directly filled, she said; instead, leaders from North American offices will contribute to the overall strategy function.
“Our clients are seeking more for our advice on how to solve marketing issues,” Gentile said. “There is not as much latitude for making mistakes, so when you make strategic decisions, you want to make sure they’re correct.”
Gentile has worked at McCann Health for more than 20 years, most recently serving as North America chief strategy officer. She spent much of her career at McCann Torre Lazur, now known as McCann Health New Jersey, before moving to McCann Health in 2015.
During her tenure at McCann Health, Gentile introduced a strategic tool called Future-Scape, adopted McCann Worldgroup’s strategic planning process across the agency and launched the firm’s Truth About Doctors study.
Gentile started in the role on July 1 and immediately went on a six-week tour of McCann Health’s global offices, she said.
“In taking a look at our Asian and European markets, I’ve started to get a flavor of how I can support and make this role valuable for McCann Health,” Gentile said. “What I learned is there’s a unifier of the same kind of marketing problems anywhere we go, except that the cultures are different and payer systems are different, and we can really benefit from solving problems together.”
Gentile has three areas that she plans to work on: connecting employees across global offices, ensuring consistency across clients around the world and building in more data and intelligence capabilities.
Gentile’s promotion is the second global C-suite appointment that McCann Health has made this year. In January, former J. Walter Thompson creative chief Matt Eastwood joined the agency as global chief creative officer. Gentile has three areas that she plans to work on: connecting employees across global offices, ensuring consistency across clients around the world and building in more data and intelligence capabilities.
Last year, McCann Health North America earned an estimated $207.5 million in revenue, a 6.4% increase from 2017.
This story was updated on August 7 with quotes and additional information.