Merge has hired Justine Fedak as its new chief marketing officer. As a member of the agency’s executive committee, Fedak will work with Merge’s senior leadership to elevate the stories about the firm’s clients, people and work. 

A B2B marketing industry veteran, Fedak spent 15 years at BMO Financial Group, where she led North American marketing communications and was part of the bank’s rebranding. Just prior to joining Merge, she ran her own consultancy and, among other roles, was a co-founder of Instant Impact Group, a diversity and marketing consulting firm.

Fedak, who has been open about her courageous battle with multiple sclerosis, is actively involved in many community and industry groups.