Baltimore-based healthcare research, strategy and marketing company Sage Growth Partners announced a slew of personnel moves this week.
Sage Growth Partners services a host of prominent healthcare brands, including GE Healthcare, ProgenyHealth, Kyruus, Best Buy Health, the National Minority Health Association, and Philips Healthcare.
Notably, John Gonda was named VP of PR and media relations at the firm, where he will oversee expansion of the company’s earned media and PR practice. Gonda, who joined Sage Growth Partners in 2021, previously held leadership positions at several hospitals and health systems.
Additionally, Emily Cohen was promoted to senior director of content services, while Jeanne Ross was elevated to senior engagement manager. Cohen previously worked as a senior account group director while Ross held a series of roles, including as a consulting associate, senior consultant and engagement manager.
“Research by itself is interesting, but conducting research with a defined purpose is a very powerful asset for healthcare organizations,” said Stephanie Kovalick, Chief Strategy Officer and managing partner of Sage Growth Partners, in a statement. “Our research and strategy teams are highly experienced in many areas including pricing strategies, segmentation, targeting, and opportunity assessments. Our team members are the strength of our firm and provide us with a valuable point of differentiation within the market.”
In addition to the promotions, the firm also announced some new hires.
Among the additions are Bari Cener as senior account group director, Benjamin Kovalick as a business analyst, Susan Krieger as a public relations strategist and Amelia Rocchi as a senior account group director.
“Providing outstanding counsel and exceptional marketing execution in healthcare’s highly competitive marketplace requires a talented team that works well together,” said Boh Hatter, Sage Growth Partners’ Chief Marketing Officer, in a statement. “That’s what we have built at Sage. It is especially gratifying to see Emily and John take on expanded roles. And in adding Sue, Bari, and Amelia, we have materially strengthened our ability to help clients grow.”
The firm announced its personnel moves less than two weeks after releasing a survey that found biopharma companies are using more digital solutions to support use cases across their value chain but a disconnect with vendors still remains.