Stride Health, a healthcare startup, announced Thursday that it hired Lee Hurley as its chief marketing officer.

Hurley formerly served as CMO of Northwestern Mutual and spent more than a decade in leadership positions at WW (formerly WeightWatchers). 

“This year has been a monumental year for the company and Lee’s expertise will ensure Stride reaches the 90 million Americans who will work independently by 2028,” Stride CEO Noah Lang said in a statement. “Lee has helped scale a number of organizations that have a massive impact on individual health and financial well-being, in addition to building world class brands. Her experience will be key to Stride’s future growth and success and I’m thrilled to welcome her to our team.”