American Psychiatric Association names president-elect

Vivian Pender has been chosen as the medical society’s next president-elect. She will need to be confirmed by the group’s board of trustees. She holds several teaching and advisory roles, including at institutions like Weill Cornell Medical College, Columbia University and the United Nations.

GuideWell hires communications chief

Farley Kern has joined GuideWell, the parent company to health insurer Florida Blue, as chief communications officer. Previously, Kern was VP of global communication and public affairs at Johnson & Johnson and she led communications for several hospitality brands including Hyatt Hotels. 

Astellas leader joins Americares board

Percival Barretto-Ko, Astellas U.S. president, has been elected to Americares board of directors. Nonprofit group Americares focuses on disaster relief and increasing access to medicine and clinical services in communities. 

Prescient Advisory appoints two

Kevin Baruzzi has joined Prescient as managing director of its newly established Boston office. Arun R. Shrivats has joined as associate director in the company’s San Francisco office.

The Escalator is a weekly roundup of notable people moves in the pharmaceutical and healthcare marketing industries. For submissions, email Carrie Gavit at