Weber Shandwick has hired Trish Taylor as EVP and leader of the agency’s healthcare practice in Washington, DC.

Taylor will counsel clients on patient advocacy and public health campaigns that accelerate health behaviors, public affairs programs that affect healthcare policy and health-provider-education initiatives that enhance delivery.

She is reporting to Paul Massey, president of Powell Tate, Weber’s public affairs unit, and global lead for social impact at Weber.

The Interpublic Group firm hired Taylor as healthcare work has been a strong spot for agencies throughout the COVID-19 pandemic. Weber’s healthcare practice represents biopharmaceutical companies, healthcare organizations, health systems and non-governmental organizations.

Taylor has replaced Antoinette Forbes, who left early last year to join W2O, now known as Real Chemistry, as MD. 

Taylor most recently served as EVP of Hager Sharp’s health practice for five years. She also spent eight years at Ogilvy as SVP, leading public health awareness and behavior change initiatives for clients like the department of Health and Human Services and the National Heart Lung and Blood Institute. 

Weber Shandwick posted a 3% revenue increase in 2019 to $869 million, according to PRWeek’s Agency Business Report 2020.