WELL Health has hired Robin Hackney as SVP of marketing, where she’ll build marketing programs to boost brand awareness among new and current customers. Hackney joins from FairWarning, which was recently acquired by Imprivata, where she served as CMO.

“Robin is an accomplished leader and a four-time CMO with proven success guiding teams through high-growth periods,” Guillaume de Zwirek, CEO and founder of WELL Health, said in a statement. “As our top-rated digital communications platform evolves and grows, our Marketing team will be at the forefront of brand strategy and market execution, making Robin a key asset in taking us to the next level.”