Connected health and device company Withings has appointed Elizabeth Coleon chief marketing officer. Coleon previously worked as marketing director and chief revenue officer at Qonto and director of commercial growth at PayPal.

In her new role, Coleon will help grow the company’s consumer device and health solutions divisions globally. She will be based in Paris.

“The last few years have only confirmed the growing need on the part of society to take back control of their health,” Withings CEO Mathieu Letombe said in a statement. “The challenge of the next few years is to make people aware of the extent to which connected health objects allow the creation of a medical service that benefits each individual and humanity. With her international and service experience, Elizabeth will enable Withings to better communicate the power of a service driven by innovative, contextual and accurate data.”