Woebot Health, a digital therapeutics firm specializing in mental health, has hired Kim Goodwin as VP of user experience.

She has been charged with directing design and content strategy and will report to the company’s founder and president, Alison Darcy.

Goodwin has worked with start-up clients and Fortune 500s alike, including Medtronic. She also held senior-level positions at the patient network PatientsLikeMe. Her experience includes work for online pharmacy services, diagnostic and treatment devices, consumer health education and tracking and desktop and tablet-based EMR companies.