Healthcare customer relationship management (CRM) firm Cegedim Dendrite has inked a deal with Microsoft in an effort to boost the effectiveness of its software offerings for its pharma marketing clients. Financial terms of the deal were not disclosed.
Under the agreement, Cegedim Dendrite gets rights to incorporate the Microsoft SQL Reporting Services, Microsoft Office PerformancePoint Server 2007 and Microsoft SharePoint Server 2007 programs into its CRM software. 
The additions will provide insights that will help guide pharmaceutical marketers more precisely in their promotional efforts, said Cegedim Dendrite VP, CRM solutions and analytics, Subash Vaid. 
“Today’s pharmaceutical companies are facing a myriad of pressures when bringing new and existing brands to market. Our alliance with Microsoft will help companies turn massive amounts of data into extremely useful information,” Vaid explained. 
Cegedim Dendrite currently uses Microsoft technology in a large number of solutions, including its flagship sales force effectiveness product dubbed “Mobile Intelligence.” 
Cegedim Dendrite said its next-generation products will also be based on the .NET Framework, as well as Microsoft SQL Server 2008, Windows Vista, Windows Mobile and Microsoft Office SharePoint Server 2007. 
“Pharmaceutical companies struggle with turning large amounts of customer data into actionable information for their sales and marketing departments,” added general manager of Microsoft’s Worldwide Manufacturing Group Charles Johnson. “Cegedim Dendrite has chosen to migrate its CRM offerings onto Microsoft’s familiar and widely supported platform to help our mutual customers solve that problem.”