Consumer Reports took a jab at Boniva ads starring Sally Field in an episode of its Adwatch online video series, which has previously tackled spots for Cialis, Rozerem, Requip and Chantix. Associate editor Jamie Hirsch concluded: “Bottom line—Sally’s a great spokesperson and we do like her. But we think you should ask your doctor whether you really need such an expensive bisphosphonate.”

DDMAC is adding a third review group for consumer promotions to keep up with surging submissions. The third group will be led by Sangeeta Vaswani, previously acting leader for Professional Review Group III, according to Marci Keister, who heads DTC Review Group II.  

Reps. James Moran (D-VA) and Robert Brady (D-PA) introduced a bill, dubbed the “Families for ED Advertising Decency Act,” that would ban ED ads on radio or TV between the hours of 6:00 am and 10:00 pm —an edict that would comport, more or less, with existing guidelines of PhRMA and individual manufacturers. Moran contends that weekend daytime sporting events are nonetheless “saturated” with ED ads, and wants to empower the FCC to fine broadcasters that air them between those hours.