FDA posted a guide to drug advertising on its site for consumers, Be smart about prescription drug advertising. The site advises readers to contact DDMAC if they think an ad violates the law.
“People are often confused about DTC advertising, which is one of the most controversial areas of pharmaceutical marketing,” said Michael Shaw, executive director of EthicAd, which developed the site. “FDA’s new website helps clarify the issues by outlining the different types of DTC advertising, explaining what information people should expect to see in DTC ads and what additional information they should seek out about advertised products.”
From the October 01, 2008 Issue of MM+M - Medical Marketing and Media