DTC spending may have hit a plateau, according to research firm Optas, but integrated direct-to-patient programs combining in-office, e-mail and Web channels will see significant growth.
Abbott Laboratories, followed by Johnson & Johnson and Eli Lilly, were ranked the top pharma companies in overall sales force quality by primary care physicians, according to TargetRx’s “Sales Force Analysis” report.
Harte-Hanks named No. 26 in “Global Outsourcing 100” list
May 1, 2006
6:13 pm
Harte-Hanks achieved a No. 26 ranking in the inaugural “Global Outsourcing 100” listing, compiled by The International Association of Outsourcing Professionals.
Ryan iDirect names new management supervisor
May 1, 2006
6:11 pm
Ryan iDirect’s Ryan TrueHealth unit has added Jacob Braude as management supervisor.
Medical Web sites overall have been inconsistent in terms of Web development and low on innovation, according to the Web Marketing Association’s (WMA) Internet Standards Assessment Report (ISAR).
Bristol-Myers Squibb has awarded the interactive business for newly approved depression patch Emsam to Interlink Healthcare Communications following a competitive pitch.