Schering-Plough, Novartis, Johnson & Johnson, Wyeth and others are using Rite Aid’s new “video values” site to offer coupons and information about their products.
Hosted by California firm AdPerk, the site contains 60 videos and coupons for a variety of OTC products, such as $7 off Wyeth’s Centrum Ultra, and $1 off Novartis’s Lamisil. Prescription drug coupons are in the works, according to John Learish, Rite Aid’s SVP of marketing.
In order to download a coupon, consumers must watch an ad for the product. At the end of the video, a code is provided to be used for coupon downloading.
From the September 01, 2009 Issue of MM+M - Medical Marketing and Media
