Rite Aid and Google Cloud announced a multi-year partnership Tuesday to create a modern pharmacy experience for consumers. 

The collaboration will feature Rite Aid’s migration of several digital applications to Google Cloud’s Anthos managed platform for application deployment. Rite Aid is also migrating its enterprise data to Google Cloud using BigQuery, providing the healthcare company with more robust insights into its finances, supply chain inventory and customer information. 

Additionally, Rite Aid will be using Google’s cloud capabilities to enhance the search capabilities for customers shopping on the company’s ecommerce site and mobile app. Elixir, Rite Aid’s pharmacy benefits and services company, will update its pharmacy benefits management application suite to a cloud-first experience supported by Google Cloud’s data analytics. 

With the partnership, Rite Aid becomes the latest healthcare company to double down on the power of data-driven innovations to support its business strategies. Similarly, it marks yet another move by Google to entrench itself in the healthcare industry following the launch and dissolution of Google Health as well as its involvement in Project Nightingale with Ascension Health. 

“The power of pharmacies, and the important role pharmacists play in the health of their communities, greatly expanded during COVID,” Rite Aid EVP and chief digital and technology officer Justin Mennen said in a statement. “Realizing that potential means making strategic investments in technology that can truly help our customers and maximize the capabilities of our pharmacists.”

Carrie Tharp, VP of retail and consumer solutions at Google Cloud, added that Rite Aid’s decision to leverage the tech giant’s innovations will help meet “rising customer expectations” and create the “modern pharmacy.”