Johnson & Johnson is set to add the list price of one treatment to TV ads. The drugmaker is planning to state the list price of blood thinner Xarelto outright in DTC ads, including typical out-of-pocket costs, while referring viewers to a website where consumers can get specific information. (MM&M)

Generic drug approvals are surging, but many aren’t for sale. In the past two years, the FDA approved more than 1,600 generic drug applications, one-third more than during the last two years of the Obama administration, but nearly half aren’t being sold in the U.S. (CNN)

The FDA is taking action against specific Walgreens stores for repeatedly selling tobacco to minors. The drug store chain is the top violator among pharmacies that sell tobacco products, with 22% of its inspected stores having sold tobacco to minors, according to the government agency. The FDA is also seeking to ban one Walgreens and one Circle K store from selling tobacco products for 30 days. (Reuters)

Juul’s high nicotine concentration has spurred competitors to boost their own nicotine levels, a study found. Juul set the precedent when its nicotine pods hit the market with 5% nicotine. Most competitors at the time only had 1% or 2%, but now many also reach 5% to 7% nicotine levels. (CNN)

Last night, the Medical Advertising Hall of Fame inducted its newest class as Carol DiSanto and Charlene Prounis joined the ranks of industry greats. The honorees mark the first all-women class joining the MAHF. (MM&M)