WASHINGTON: SKDKnickerbocker has named Erin Weinstein as SVP and co-leader of its healthcare communications practice.
Weinstein started in the newly created role on December 14, reporting to Jill Zuckman, MD and partner in the MDC Partners firm’s Washington, DC, office. Weinstein is leading the practice alongside Loren Riegelhaupt, who is based in New York. SKDK has not determined how many direct reports Weinstein will have.
The agency opted for co-leaders to address both the DC and New York markets, said an agency spokesperson, who added that Weinstein will lead the firm’s Pfizer account and its work on the Clinton Health Access Initiative. Weinstein will also be more focused on healthcare policy than Riegelhaupt.
Prior to SKDKnickerbocker, Weinstein was VP of marketing and communications for the Greater Washington Partnership, which could not be reached for comment on her departure. Previously, Weinstein worked at Stanford Health Care and Stanford Medicine, and was director of public affairs and senior adviser to former Commerce Secretary Penny Pritzker.
Stagwell Group acquired SKDK in fall 2015. Stagwell itself reached an agreement last month to combine with MDC Partners. Mark Penn, chairman and CEO of MDC and managing partner of Stagwell would serve as chairman and CEO of the combined company when the deal closes.
This article first appeared on PRWeek US.