After years of focusing on omnichannel transformation, are pharmas finally now activating successfully? And has it been worth the effort? Hale Advisors’ Zoe Dunn and Larry Dobrow discuss the current landscape, the game changes at the pharmas that are out in front, and accelerators for shifting from siloed to seamless and campaigns to content.
Agency 100 MM+M TV | Hale Advisors: “Is omnichannel even right for pharma?”
After years of focusing on Omnichannel transformation, are pharmas finally now activating successfully?
