The days of the traditional agency model are dying. Hybrid agencies offering services that include strategy, data analytics and technology and position themselves as an extension of a client’s marketing team have the greatest opportunity for success. These hybrids are better equipped to provide personalized and integrated solutions that meet the evolving needs of their clients.
Agency 100 Studio Session | i2 Vision: Gone is the traditional agency; in is the agency hybrid
Hybrid agencies offering services that include strategy, data analytics and technology and position themselves as an extension of a client’s marketing team have the greatest opportunity for success.
