LiveWorld provides a full range of agency services and software that help pharma brands build and operate effective, compliant social media and digital programs that deliver desired behavior changes and positively impact business goals. We help our clients create emotional connections with customers resulting in action, sales and advocacy.
2018 Staff Size
2018 Total Clients
- Media planning + buying
- Working with health tech startups or innovative tech
- Market research/data/analytics
Current Client List
- AbbVie, AS1(Ankylosing Spondylitis), PsoriasisSpeaks, StartswithSkin, NoBSAboutHS.com (Hidradenitis Suppurativa), AbbVie Corporate, Canada Corporate, Humira Complete Answers, SpeakEndo.com, Orilissa, TakeonEndo, Synthroid & Face HepC
- AMAG, Intrarosa
- Amgen/Novartis, Aimovig, SpeakYourMigraine
- AstraZeneca, Crestor, Nexium, Tagrisso, Farxiga, Protect Little Lungs, e-Asthma. Save Your Breath & The 4th Shift
- Bristol-Myers Squibb, BMS Corporate, Discover I-O, BMS Immuno-Oncology & Orencia
- Cancer Treatment Centers of America
- Consumer Healthcare Products Association
- Cord Blood Registry
- Pfizer, Advil Cold & Allergy, Advil, Caltrate, Centrum, Chapstick, Children’s Advil, Emergen-C, Imedeen, Nexium24HR, Meet Meningitis, Preparation H, Robitussin, Story Half Told (Cancer), Thermacare, Know Pneumonia (Prevnar 13), Our Hemophilia Community, HemMobile & AcroTracker, Get Old & Pfizer Corporate
- Rite Aid
- Zoetis, APOQUEL, Catisphere (Feline Revolution), The Pet Effect, Corporate, Cerenia, Convenia, Cytopoint, Diroban, K-9 Courage, Proheart 6, Canine Revolution, Rimadyl, Sileo & Simparica
In an effort to combat generics, AbbVie launched a social media presence to boost preference for Synthroid the #1 branded drug for hypothyroidism, a condition where the thyroid gland doesn’t make enough thyroxine. The campaign uses a combination of condition awareness content and treatment education informing how and when patients can use Synthroid effectively.
Social Strategy Workbook
With weekly changes in the social media landscape and evolving needs of the business, pharma marketing professionals are constantly evaluating new social strategies and capabilities. Use the structured question sets to reevaluate or build an effective social marketing strategy and evaluate current programs.
Social Media Crisis
When in the throes of a crisis or tragedy it’s important for brands to be prepared with responses that show respect, mirror the national feeling, and don’t offend. Read this white paper for advice on national crises and social media.