Merkle’s health marketing solutions support the largest health brands world-wide. We unlock powerful insights to forge connections with consumers, professionals, and payers alike to improve outcomes and drive stakeholder value. Our practice is built around deep category experience in data, analytics, strategy, CRM, and media, offering smarter ways to target consumers for more relevant communications.
2018 Staff Size
2018 Total Clients
AOR: 48; Project-based: 69
- Relationship marketing/direct
- Media planning + buying
- Payer/managed markets/access
- Working with health tech startups or innovative tech
- Public health/nonprofit/NGO
- Market research/Data/Analytics
Current Client List
- Anthem Blue Cross Blue Shield
- Astellas Pharma
- City of Hope
- Delta Dental
- Laser Spine Institute
- Eli Lilly
- Medical Mutual
- Northwell Health
- Select Medical
- Sunovion Pharmceuticals
- Takeda Pharmaceutical
- Cedars Sinai
- John Hopkins All Children’s Hospital
- Cancer Treatment Centers of America
- Mercy for Animals
- National Alliance on Mental Illness
- The Leukemia and Lymphoma Society
- Reckitt Benckiser
Health Exchange 2019
MS Society’s Mid-level giving match campaign provides the opportunity for this valuable audience to turn $1,000 into $2,000. Donors receive a DM piece, and then two follow up emails, offering to match donations to fuel breakthroughs that change people’s lives today and get us closer to ending MS forever.
2019 Marketing Imperatives
This edition of the Marketing Imperatives, the seventh in the award-winning series, gives you an actionable roadmap to adopt a customer-centric business strategy, with the goal of creating more relevant and personalized experiences. You’ll gain the confidence and visualization to start where you are and manage incremental transformation by integrating your customer strategy, your technology, and your organizational approach.
Digital Marketing Report
Merkle’s quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices.
Understanding How Experience Affects Where Consumers Spend Their Dollars. We found that 66% of consumers care more about experience than price when making a brand decision. Get our report to learn just how and why consumers consider experience to be a top factor in where they choose to spend their dollars.