Partner Content

Applying human intelligence to AI-driven data analytics is the fuel that drives the growth for our clients’ brands

How 81qd is helping biopharmaceutical companies improve patient outcomes by leveraging RWD (Real-World Data), AI (Artificial Intelligence), and (HI) Human Intelligence.

MM+M Staff

October 31, 2022

3:15 pm

Daniel Leszkiewicz, Ph.D. , EVP, health care analytics and Andrea Schatz-Anderer, EVP, strategy & insights sit down with Marc Iskowitz, executive editor, MM+M, to discuss how 81qd is helping biopharmaceutical companies improve patient outcomes by leveraging RWD (Real-World Data), AI (Artificial Intelligence), and (HI) Human Intelligence. Their conversation highlighted how diverse data sources and data are important but analyzing data using AI combined with HI is paramount to successfully identifying those healthcare providers linked to brand success.

From Our Partners

Supercharging HCP messaging using Data

Partner Content

Supercharging HCP messaging using Data

Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.

A new measure of success in 2023: Leveraging audience as currency

Partner Content

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

How marketers can personalize the patient care experience

Partner Content

How marketers can personalize the patient care experience

Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.

Video: Gaining access and delivering pull-through in IDNs and key accounts

Partner Content

Video: Gaining access and delivering pull-through in IDNs and key accounts

Keys to tailoring interactions for more effective, efficient engagement.