Smiling businessman using laptop in office against doctor smiling as she types

Companies everywhere are experiencing significant disruption due to the COVID-19 outbreak. The pharmaceutical industry is no exception. As social distancing and “stay at home” orders remain in effect, COVID-19 will continue to upheave the way business is done. Field sales and scientific engagement teams are unable to carry out their normal day-to-day professional routines in the current environment, and this disruption will last weeks, possibly months.  

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Transitioning a pharma field team to a hybrid virtual team is not cut and dry. Don’t be short-sighted thinking you can simply put your teams on the phone. Your field teams are certainly experts in their therapeutic area and know how to build strong relationships; however, effectively engaging HCPs in a meaningful conversation on the phone or on a video conference is quite different than in a face-to-face setting. Brands need to prepare teams to do more than just make phone calls instead of visiting offices. They need to be primed to drive engagement and support business objectives during this tumultuous time.

Thankfully, brands do not have to do this alone. Amplity Health, a trusted partner with more than 25 years of remote engagement expertise, can help mitigate the business disruption. Amplity has an innovative approach to enable field sales and scientific engagement teams to effectively engage with healthcare providers remotely.

Over the last year, Amplity has made significant investment in the development of remote and digital learning capabilities. We have a complete virtual learning curriculum that includes the Hybrid Training Program (HTP) — a program designed to train a field representative in less than one day to quickly mobilize as a remote representative for engagement continuity.

To learn how you can arm your field teams for remote engagement success, contact Amplity Health.

Takeaway

Transitioning field teams to remote or virtual teams requires more than putting a phone in their hands. Brands need to prepare their field teams with how to engage and communicate with their audiences most effectively across all remote channels – and there are experts in remote engagement who can share best practices and provide support.