Engaging HCPs in a meaningful way goes beyond banner advertising. It is important to empower HCPs with relevant information to consistently improve the health outcomes of their patients. Working with real-time data analytics enables marketers to share messages with HCPs at moments that have the greatest impact. This elevates the HCP engagement considerably, equipping prescribers to serve their patients in a more informed way. This panel of experts will explore some of the unique and innovative strategies now being employed to empower HCPs through digital technology.