Partner Content

Health musings and predictions as we close out 2021

Kim Johnson, Global CEO of Ogilvy Health, sits down with Steve Madden to share her insights on industry developments and challenges over the past year, as well as some thoughts about the unique opportunities for growth in the coming year.

MM+M Staff

December 20, 2021

11:24 am

From Our Partners

Supercharging HCP messaging using Data

Partner Content

Supercharging HCP messaging using Data

Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content requirements.

A new measure of success in 2023: Leveraging audience as currency

Partner Content

A new measure of success in 2023: Leveraging audience as currency

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

How marketers can personalize the patient care experience

Partner Content

How marketers can personalize the patient care experience

Watch this to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.

Video: Gaining access and delivering pull-through in IDNs and key accounts

Partner Content

Video: Gaining access and delivering pull-through in IDNs and key accounts

Keys to tailoring interactions for more effective, efficient engagement.