Healthcare in the U.S. is undergoing an evolution — and that is good news for both patients and marketers. As barriers that have typically divided the patient care experience between the doctor’s office, pharmacy and insurance break down, advertisers can access a wealth of data to connect the dots across the entire care cycle — from the doctor’s office to the pharmacy and open enrollment.

Watch the video above to learn how Viant’s people-based advertising solution is uniquely able to help marketers in the industry stand out in 2023 and beyond.