Segments without soul. Data without humanity. Off-the-shelf segments and sleek dashboards may seem to make things easier to manage, but in a world of increasing efficiency, where everyone has access to the same tools and the same EHR information sliced and diced six ways until Sunday, how can pharma marketers get an edge?

You need the data, and we all need to learn the tools. We also need to remember what we are selling, who is buying and the idea that if we help doctors and patients make the right decisions, at the right time, everyone wins. And for a great many drugs, we are all in the business of creating hope.

This podcast will look at specific, practical steps for driving efficiency in your marketing by combining tactics and tools with CEO and founder of SurvivorNet, Steve Alperin.