With the increasing use of tech to engage patients, what new approaches hold the most promise to remedy non-adherence?

Nareda Mills
President, patient solutions,
Ashfield Healthcare

If we want patients to adhere to their prescribed medication, we must commit to long-term patient support programs tailored to the needs of individual patients and their care partners.

Too often, support is provided for a short window of three to six months, leaving patients to fend for themselves after that. In actuality, many specialty medications take this long to even show signs of improvement.


Therefore, patient support plans need to address not just educational tips and injection training, but also the patient’s clinical, functional, behavioral, and psychosocial needs across multiple channels and formats for the long haul. We need to ensure patients have set realistic goals for living with their condition, help them and HCPs develop long-term adherence plans, and prepare patients for upcoming and ongoing HCP visits and how to have a transparent, honest discussion with their HCP.

Tom Kottler
Cofounder and CEO,
HealthPrize Technologies

Pharma has traditionally viewed non-adherence as a problem of cost or forgetfulness. Accordingly, it has developed point solutions targeted at reducing costs or reminding people to take their medications.

While these solutions have provided small, short-term gains in adherence rates, they have not engaged patients over time — a necessary component to help anyone develop and maintain a positive health habit.


Internet-connected devices make it possible to create digital patient experiences that go beyond the limited scope of point solutions, TV or banner ads, or even POC marketing. We can create experiences that attract, engage, and educate patients over time as they decide to take or refill their medications.

By incorporating tried-and-true consumer marketing into adherence solutions, we can help motivate patients to improve their health through increased adherence.

Karen Renzi
Director of strategy,
Praxis Communications

Let’s flip that question and ask, “Which tech approaches could most help patients maintain their treatment?” This helps us remain focused on the patient’s voice rather than latching onto the latest shiny object.

Understanding the patient, their demographics, and tech usage comes first — they are our “user” from a user experience perspective. Then we can turn to matching the right tech to their needs.

Karen Renzi_Praxis Communications

The tech approaches Praxis prioritizes are natural extensions of a patient’s existing habits. Custom apps or text reminders can assist with medication, appointment, and diary reminders. Video allows us to convey health info in a format the patient can better retain to encourage adherence from day one. The integration of voice assistant tech, smart packaging, and wearables also offer promising solutions.

Davin Cho
VP of commercial strategy,

Precision medicine is an emerging treatment approach that personalizes individual care. Physicians can customize treatment plans for prediabetic patients based on behavioral data and risk of progression.

Yet if we are able to customize treatment, why aren’t we personalizing how we engage patients throughout their treatment journey?


Precision engagement, like precision medicine, is enabled when the insights of patient-level data are unlocked through AI.

Adherence programs powered by AI such as the AllazoEngine make patient engagement smarter by reaching out to at-risk patients who will be most receptive to an intervention, through channels that will have the greatest impact.