Larry Dobrow (top), senior editor of MM&M, speaks with Robert Leedom (middle), senior analytics consultant at TrialCard, and Paul LeVine (bottom), VP of analytic services for TrialCard, about how to reach patients by leveraging brand data.

Click here to download a white paper about the topic: “Adherence: Leveraging Data to Enhance Your Brand’s Ability to Reach Target Patients.”