More than ever before, marketers are grappling with how to make creative solutions more inclusive. How to spark fuller, more authentic, and impactful interactions with their audiences. How to move beyond just ‘representation’ to real inclusion. IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro discuss how it all starts at the foundational strategy phase — with the very first creative brief. They dig into how effectively centering equity, diversity, and inclusion across the entire strategic process yields powerfully inclusive and impactful creative solutions in which audiences see themselves.
Building on the universally known “IQ” and “EQ,” Pilon and Bazuro discuss IPG Health’s proprietary and first-in-industry inclusive quotient — “inQ,” and how to deliver inclusive experiences that drive behavioral change for good and for all.
