Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+M to discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the patient and provider also results in impactful script lift. Using ML/AI in conjunction with real world data and social determinants of health, Swoop provides actionable insight into HCP and DTC behavior, enabling tailored reach with brand exclusive audiences across any channel and allowing marketers to benefit from a true omnichannel solution.