U.S. firm Supreme Group has made a 100% acquisition of Cambridge-based life science PR and marketing agency BioStrata.
The deal “marks a significant milestone on our path to building a world-class platform serving a broad range of companies in life science and healthcare,” according to Tom Donnelly, chief executive of Supreme Group.
“BioStrata’s integrated communications and marketing expertise will enable us to better serve the diverse needs of life science companies, broaden our client base, and further expand our footprint in the U.K. and Europe,” he said.
BioStrata’s leadership will remain in place, and the agency will continue to operate under its brand name as a standalone organisation within the Supreme Group.
Clare Russell, cofounder and managing director of BioStrata, will take the role of president of the U.K. agency. Paul Avery, cofounder and chief executive of BioStrata, becomes vice president, marketing for Supreme Group.
Russell said: “Joining Supreme Group opens up exciting new possibilities for BioStrata, our clients, and our team. This partnership strengthens our position in the life science marketing landscape and enhances our service offering with specialised digital expertise.”
The acquisition comes just months after the Supreme Group, which is backed by private equity firm Trinity Hunt Partners, acquired US integrated specialist agency Health+Commerce.
Mike Steindorf, partner at Trinity Hunt, said: “We invest in people-based healthcare and business services companies that are leaders in their field. The addition of BioStrata to our portfolio, alongside Supreme Optimization, Clarity Quest, and Health+Commerce, marks a key step to creating the world’s premier life science marketing and communications provider.”
This story originally appeared on PRWeek.
