Tod Loofbourrow is CEO of ViralGains.

What’s the biggest thing people don’t know about your job?

The most important part of being a CEO is genuinely caring about the development of your people and spending time helping them reach their dreams by building a great enterprise.

What’s the most surprising thing about health tech?

Due to regulatory requirements and a conservative mentality, health tech lags behind many industries. Entrepreneurs are stunned when they have to pick up a CD of their MRI or fax a doctor. It’s a highly fragmented $7 trillion industry with a lot of mom-and-pop operations at its core, which makes innovation a challenge.

Average wakeup time on a weekday

Like many tech CEOs, I am a night owl. You are more likely to get an email from me at 1 a.m. than at 6 a.m. Our president and I, and many of our tech folks, are often burning up the collaborative tools from 10 p.m. to 1 a.m. My first look is always email and texts, then Dark Sky for weather and Waze for the commute.

If you weren’t working in this field, you’d be

I’d be an architect or an oceanographer.

Book you’re in the middle of

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway.

Biggest career lesson

Resist the temptation to give people, whether employees or clients, what they ask for. Instead, give them what they need. It takes courage to say no, but you only give your best when you bring your authentic, unfiltered, whole self to every interaction.

Tip for keeping work life and life at home manageable

If you do what you love, work is play, so the temptation can be to work all the time. But the joys and responsibility of family must come first. 

First job in the field

AI entrepreneur developing second surgical opinion decision support software.

Favorite city to work in? Why?

Boston. Smart people. Good core values. Diversity of industries: software, healthcare, biotech, finance, internet of things,advertising, and robotics. Incredible universities churning out smart, passionate students and entrepreneurs from all over the world. Beautiful architecture. A place with a sense of history and a desire to move the world forward. A focus on giving back baked into the culture. And, the Red Sox.