The Third M

Is Bravura the prescription for sonic branding in pharma advertising?
Is Bravura the prescription for sonic branding in pharma advertising?
Jack O'Brien
November 28, 2023
4:24 pm

In promoting a fake drug to cure sonic deficiency, a recent parody commercial strikes a chord about sonic branding in pharma advertising.

How a film festival used AI to visualize the blindness experience
How a film festival used AI to visualize the blindness experience
Jack O'Brien
November 21, 2023
2:58 pm

The multimedia project involves storytelling from patients living with visual impairments and generative AI to accurately display the experience of being blind.

Dr. G’s prescription against misinformation
Dr. G’s prescription against misinformation
Jack O'Brien
November 14, 2023
3:55 pm

Dr. Geeta Nayyar, the former chief medical officer at AT&T and Salesforce, has published a book evaluating the state of medical misinformation in America.

What to expect at the 2023 MM+M Media Summit
What to expect at the 2023 MM+M Media Summit
Jack O'Brien
November 7, 2023
9:28 am

Chris Schneider, head of marketing and solutions, health and wellness, CPG at Roku, details what attendees can expect at the brand’s second annual Media Summit.

Netflix’s ‘Pain Hustlers’ takes a critical look at pharma sales tactics
Netflix’s ‘Pain Hustlers’ takes a critical look at pharma sales tactics
Jack O'Brien
November 1, 2023
3:47 pm

The movie fictionalizes the rise and fall of the now-defunct Insys Therapeutics.

The Harris Project warns of self-medication risks in emotional PSA
The Harris Project warns of self-medication risks in emotional PSA
Jack O'Brien
October 25, 2023
12:57 pm

The three-minute PSA explores the increased risk associated with the coexistence of a mental illness and a substance use disorder.

The real star of Netflix’s <i>Big Vape</i>? Juul’s marketing strategy
The real star of Netflix’s Big Vape? Juul’s marketing strategy
Jack O'Brien
October 17, 2023
2:55 pm

The documentary series posits that the tragedy of Juul was its decision to engage in marketing and advertising an addictive product to kids.

Reintroducing the Third M column
Reintroducing the Third M column
Jack O'Brien
October 16, 2023
1:31 pm

Got ideas or questions for the Third M column? Contact Jack O’Brien at [email protected].

Hearst debuts pharma-specific content, ad products
Hearst debuts pharma-specific content, ad products
Larry Dobrow
October 26, 2022
4:20 pm

The venerable publisher has launched content tool Vitals and ad resource WITs (wellness interest and topic segments).

Northwell Health film highlights healthcare impact of Ukraine invasion
Northwell Health film highlights healthcare impact of Ukraine invasion
Jack O'Brien
June 13, 2022
11:50 am

‘Two Wars’ delves into the challenges faced by frontline workers treating patients in the war-ravaged region.

  • From Our Partners