The Third M: Media News

How MM+M made a health podcast series
How MM+M made a health podcast series
Jack O'Brien
February 7, 2024
4:19 pm

MM+M’s recently launched Me and My Heart podcast series has been months in the making and marks the brand’s foray into narrative storytelling.

J&J walks the runway for prostate cancer awareness
J&J walks the runway for prostate cancer awareness
Jack O'Brien
January 30, 2024
4:17 pm

The company’s eighth annual Blue Jacket Fashion Show, to be held on Thursday in New York, is dedicated to boosting the profile of prostate cancer and raising funds for research.

Ms Magazine’s United Bodies podcast offers insights on disability justice
Ms Magazine’s United Bodies podcast offers insights on disability justice
Jack O'Brien
January 25, 2024
4:32 pm

Given that an estimated 42.5 million Americans live with a disability, the podcast series taps into a number of unique perspectives of the healthcare industry.

Outcomes4Me partners with Labcorp and NBCUniversal on cancer care
Outcomes4Me partners with Labcorp and NBCUniversal on cancer care
Jack O'Brien
January 17, 2024
3:30 pm

The company hopes to impact cancer care through both diagnostic testing and messaging.

Documentary shortlisted for Oscars explores rural healthcare crisis
Documentary shortlisted for Oscars explores rural healthcare crisis
Jack O'Brien
January 10, 2024
5:00 pm

Filmmaker Ramin Bahrani says he hopes If Dreams Were Lightning: Rural Healthcare Crisis will boost his message of expanding access to care.

Ferring combats fertility stigma with docuseries on paths to parenthood
Ferring combats fertility stigma with docuseries on paths to parenthood
Jack O'Brien
January 4, 2024
4:52 pm

The drugmaker hopes to eliminate longstanding stigmas around fertility care.

Pharma ads in 2024: Sports, daytime TV and news likely to remain favorites
Pharma ads in 2024: Sports, daytime TV and news likely to remain favorites
Jack O'Brien
December 19, 2023
4:34 pm

Pharma advertising has found a comfortable home with live sports, daytime TV, and new stations — but challenges await on the horizon in 2024.

Effective storytelling saves lives: Kevin Hines’ suicide prevention advocacy
Effective storytelling saves lives: Kevin Hines’ suicide prevention advocacy
Jack O'Brien
December 13, 2023
2:40 pm

In his book, Hines showcases stories that challenge mental health stigmas and inspire hope.

V Foundation marketing lead talks ESPN’s V Week, cancer fundraising push
V Foundation marketing lead talks ESPN’s V Week, cancer fundraising push
Jack O'Brien
December 6, 2023
12:24 pm

Marketing exec Roger Ferguson hopes to redefine the foundation’s brand and attract a diverse audience.

Is Bravura the prescription for sonic branding in pharma advertising?
Is Bravura the prescription for sonic branding in pharma advertising?
Jack O'Brien
November 28, 2023
4:24 pm

In promoting a fake drug to cure sonic deficiency, a recent parody commercial strikes a chord about sonic branding in pharma advertising.

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