Crosby Marketing Communications won a $1.9 million contract to provide strategic communications and promotion for 

Crosby, a 2022 MM+M Agency 100 honoree, won the initial contract to support the Department of Health and Human Services’s Health Resources and Services Administration (HRSA) when it launched at the start of the COVID-19 pandemic in 2020.

As part of this renewed effort, Crosby will establish an integrated marketing campaign to boost engagement, awareness and visits to the site. The agency is also slated to conduct “formative research” on behalf of HRSA.

”Since the pandemic, has been a critical resource to promote telehealth’s ability to increase access to quality care, including for rural and underserved populations who have more limited options for medical services,” said Crosby CEO Raymond Crosby in a statement. “We’re excited to continue working with HRSA as the adoption and efficacy of telehealth services and technologies continues to grow.”  

In addition to its traditional healthcare clients, Crosby has focused its efforts on government and nonprofit entities, especially during the three-year long pandemic.

In 2021, the agency had engagements with the Agency for Healthcare Research and Quality, the Centers for Disease Control and Prevention and the Substance Abuse and Mental Health Services Administration. 

The strategy has paid off well for Crosby, which reported $29.4 million in 2021. This marked a 1% year-over-year increase, according to the 2022 MM+M Agency 100 revenue chart. Similarly, head count increased modestly, with the agency growing from 99 full-timers at the start of 2021 to 107 at its conclusion.

Crosby will have its work cut out for it as the contract announcement comes nearly one month after the Biden administration lifted the COVID-19 public health emergency that was put into place in January 2020.

Though American life has returned to something close to pre-pandemic normalcy, interest in telehealth services remains steady among patients and providers alike.

A patient survey released in September found that nearly 80% of respondents indicated that they are comfortable with using telemedicine. 

Meanwhile, research from Populus Media a few months later found that a type 2 diabetes telehealth campaign boosted script lift as well as patient engagement.