Independent shops CrowdPharm and Bernstein-Rein announced that they have entered into a partnership. The firms plan to develop DTC brand communications and offer a slate of integrated services.

“The healthcare industry is exploding with opportunities to improve healthcare professional and DTC experiences. Partnering with CrowdPharm is a natural extension of our desire to deliver great ideas that motivate consumers and drive results,” said Bernstein-Rein CEO Steve Bernstein in a statement.

With healthcare clients like Ipsen and FluroTest, CrowdPharm reported 2020 North American revenue of $2.2 million to MM+M. Bernstein-Rein is known for its work in the consumer realm on A-list brands such as Walmart, McDonald’s and H&R Block.