Evoke has integrated San Francisco-based Evoke Giant into its broader brand. Evoke Giant president Adam Gelling will continue in the role of president, San Francisco, and report to president, North America Jennifer O’Dwyer.

“Integrating Evoke Giant into Evoke was the natural next step for the agency and our clients,” Gelling said in a statement. “We continue to prioritize our commitment to advancing healthcare marketing and communications. Officially connecting all the dots between Evoke Giant and Evoke North America to assign our top talent to task will do just that.”

“As we kick off this new year, I am truly excited to see the power of this group come together—blurring the lines of geography [and] inspiring each other from coast to coast,” O’Dwyer said in the statement.

Evoke
Reid Connolly, Evoke CEO, and Jennifer O’Dwyer, Evoke president, North America.

Evoke parent Huntsworth Health acquired Giant Creative Strategy in 2018 for $72.2 million. At the time, Evoke CEO Reid Connolly told MM+M: “[Giant] seems far more healthcare-professional-focused. While Evoke certainly works in consumer, professional, and payer, their addition, with even more healthcare professional expertise to the group, is great to bolster that part of the business.”

In 2017, Giant’s last full year as an independent, the agency employed 160 full-timers and generated $34 million in revenue.