Fingerpaint Group has rebranded its market access arm, 1798, as Fingerpaint Market Access.

“The industry’s expectations of market access consultancies have evolved – and so have ours,” said Fingerpaint Group president, specialty services Brannon Cashion in a statement. “Ensuring access in all forms is critical in today’s landscape, especially when you look at it through the lens of specialty products and personalized medicine.”

“Fingerpaint Market Access is positioned to ensure strategies are not just created, but pulled through, which offers clients consistency and continuity,” added Troy Hampton, managing director, Fingerpaint Market Access, in the statement.

Fingerpaint acquired 1798 in early 2020. Its founder, Roshawn Blunt, left the company earlier this year.

Per the 2022 MM+M Agency 100, Fingerpaint saw 2021 revenue surge to $135 million in the wake of a handful of high-profile acquisitions, including Leaderboard, Splice Agency and MedThink Communications.