Press Ganey has acquired market research, CX and employee experience firm Forsta. The deal, which closed late last month, will allow the company to wield a range of technology and research tools on clients’ behalf.

“With this investment, we will be able to greatly accelerate innovation so our customers can deliver better insights, faster and at scale,” said Forsta CEO Kyle Ferguson in a statement. “There is tremendous opportunity from the convergence of our resources, and we have no plans to slow down.”

“Together, Press Ganey and Forsta offer our clients the data connectivity, accelerated analytics, DEI expertise and deeply segmented insights that companies need to deliver frictionless experiences and truly drive transformation,” added Press Ganey chairman and CEO Patrick Ryan in the statement. “With Forsta, we expand into new geographies and industries, with complementary market research, CX and EX technology that will coordinate with our existing healthcare solutions.”