LL Cool J. Mary J. Blige. Salt-N-Pepa. Jordin Sparks. Jhené Aiko. Remy Ma. Those are the celebrities who have joined the American Cancer Society’s latest awareness campaign.
The push is focused on reaching black Americans, who have the highest death rate and lowest survival rate from most cancers among all racial and ethnic groups, according to the organization. The American Cancer Society brought in these prominent black artists and celebrities, along with ambassador and cancer survivor Simone Smith, to send a simple message: “Beat cancer like a boss.”
The celebrities talk about what being a boss means to them. Boss means “relentless,” “focus,” and “faces a challenge head on,” they said. That’s the same mentality people need to battle cancer, the spot says.
The organization is trying to appeal to more diverse audiences with the campaign, alongside engaging Gen Xers, millennials and members of Gen Z who have been affected by cancer. The push is also tied to National Minority Health Month.
The organization also wants to appeal to more diverse audiences with the campaign, engaging black Americans along with Gen X, Millennial and Gen Z audiences who are affected by cancer. The spot is also tied to National Minority Health month, which is taking place through the end of April.