Johnson & Johnson Surgical Vision and 2e Creative for Tecnis Intraocular Lenses
Tecnis IOLs Branding + Packaging Revolution
After J&J acquired Abbott Medical Optics, 2e Creative developed a new identity and packaging system for Tecnis Intraocular Lenses that reintroduced it as a J&J brand while still retaining brand equity with ophthalmologists. “Package design for an acquired product line that has a strong design strategy with line expansion feasibility is consummately hard,” said one judge. “This team nailed it.”
Finalists
Havas Life Metro for American Medical Association
Born To Do This
Johnson & Johnson Surgical Vision and 2e Creative for Tecnis Intraocular Lenses
Tecnis IOLs Branding + Packaging Revolution
Merck, Marina Maher Communications, TBWA\WorldHealth, and InterbrandHealth
Merck Redefines Medicine as Invention
Pfizer and HealthWork
Pfizer-Dreams
ViiV Healthcare and McCann Echo
Our Core Values
From the October 11, 2018 Issue of MM+M - Medical Marketing and Media
